YouthInsight’s 2025 Australia’s Top 100 Youth Brands report reveals a shift in Gen Z consumer loyalty, with cost-conscious choices reshaping how young Australians engage with brands.

We're all aware of the viral chicken jockey trend that turned Minecraft movie screenings into pandemonium. But this isn’t the first time a strange pop culture moment has gripped the internet, and it won’t be the last.

For as long as Australians have been queuing for bags of delicious overpriced popcorn, one thing has been consistent: 14–24-year-olds go...